Photography Courtesy of Rethink Breast Cancer
By
Ivy Tang
Date October 1, 2021
Every October, in recognition of Breast Cancer Awareness Month, brands from the beauty, fashion, and lifestyle categories partner with charities to spread awareness and fundraise for life-saving breast cancer research through donation campaigns and dedicated products.
This year, Estée Lauder Companies continues its breast-cancer awareness campaign with its extensive list of brands (such as Estée Lauder, La Mer, Bumble and Bumble.), all dedicated to the Breast Cancer Research Foundation.
Meanwhile, Rethink Breast Cancer has partnered with Canadian and international brands such as Peace Collective, Lohn and Gap for its annual campaign. Rethink also collaborated with Michelle Audoin, a metastatic breast cancer advocate, to create Uncovered: A Breast Recognition Project, a new resource that focuses on the breast cancer experience of Black women through powerful imagery and real-life stories. The project shines a light on the significant underrepresentation of, and lack of support for, Black women and other women of colour in the breast cancer community.
Ready to support the cause yourself? Shop the Breast Cancer Awareness Month products for 2021 below:
Beginning October 1, 2021 through October 31, 2022, Journelle will be donating 15% of retail sales on Journelle.com and in store of their signature Journelle Romy Demi Bra in Flamingo to Susan G. Komen® for a total minimum donation of US$50,000 in support of breast cancer research .
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During the entire month of October, 50% of sales from HD brow appointments and 10% of the sales from the B. Beautiful Rose Quartz Gua Sha and Rose Lip Mask will be donated to Rethink Breast Cancer organization. In addition, the studio has made a donation of $3000 to the organization.
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From September 2021 to June 2022 (or while supplies last), 100% of the purchase price, with a maximum donation of $582,000, will go to the Breast Cancer Research Foundation.
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Beginning Wednesday, Sep.1, 2021 and on every first Wednesday of the month moving forward, a new pink creation will be revealed on Sézane.com. All proceeds will be donated to Breast Cancer organizations globally as well as 10% of the sales from Sézane’s eco-friendly denim line.
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Clinique
Great Skin, Great Cause Limited Edition Dramatically Different Moisturizing Lotion+
($54, Clinique)
Clinique will donate $10.00 from the purchase price of Great Skin, Great Cause Limited Edition Dramatically Different Moisturizing Lotion+ with a maximum donation of $490,000 to the Breast Cancer Research Foundation from Sep.15, 2021 to Jun.30, 2022, or until supplies last.
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100 per cent of the proceeds being donated to sponsor and support breast cancer survivors’ dragon boat teams across Canada. Teams include Dragons Abreast (Toronto), Abreast in a Boat (Vancouver) and The West Island Dragons (Montreal).
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KISS
Limited Edition Press-On Nails
($11, KISS)
This October, KISS is donating 10% of the purchase price of each of their four KISS & ImPRESS Limited Edition Pink nails sold to the BCRF, with a minimum $10,000 USD donation.
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David Yurman
Mini Chevron Pinky Ring in 18K Rose Gold with Pavé Pink Sapphires
($5,150, David Yurman)
David Yurman is donating 20% of sales from its ribbon motif pieces and 100% of net profits from its pink rubber Cable Bracelets to BCRF on a year-round basis. In addition, David Yurman will donate 20% of the purchase price from a wider BCRF assortment sold at David Yurman retail locations in the United States and Canada and on davidyurman.com to BCRF for the entire month of October.
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Aveda
Limited-Edition Hand Relief Moisturizing Creme with Shampure Aroma
($27, Aveda)
Through Sep.26, 2021 to Jun.30, 2022 (or until supplies last), $10 USD of purchase price, with a maximum of $350,000 USD, goes to cruelty-free research through the Breast Cancer Research Foundation.
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50% of proceeds from the limited edition products will be donated to ReThink Breast Cancer.
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John Hardy
Classic Chain Pull Through Pavé Station Bracelet
($1,200, John Hardy)
Through the month of October, John Hardy will proudly donate 20% of proceeds from their pink gemstone styles to BCRF, in support of their essential research.
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Bobbi Brown
Powerful Pinks Crushed Oil-Infused Gloss Duo
($49, Bobbi Brown)
Bobbi Brown Cosmetics will donate 100% of the purchase price of each Powerful Pinks Crushed Oil-Infused Gloss Duo with a maximum donation of $110,000 to the Breast Cancer Research Foundation from Sep.7, 2021 to Jun.30, 2022, or until supplies last.
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