1. The packaging’s cute.
Plus, if by some weird coincidence one needed to defend themselves using solely the contents of a makeup bag, I feel like chucking an Ilia Liquid Eyeshadow with all my might would do more damage than a pan of MAC Soft Brown, ya know? There’s some weight to those tubes!
2. You have SO many options.
You can keep it simple and just wear a single liquid shadow shade as is on your lids, or you can make things deliciously complicated by layering other liquids, creams, pencils or powder shadows on top, aka, the story of my life. How many times have I said to myself, “K-Dawg, we’re just going to use this matte liquid taupe and call it a day,” only to have it turn into a whole thing with cat liner, three shades in the crease and a smudged lower lash line? TOO. MANY.
3. The liquid doe foot applicators.
Seriously, why is the sensation of a doe foot on my lid so soothing? It’s like having a tiny bunny paw lovingly caress my face. I’m also very grateful for the precision that doe foots offer now that my lids are getting more hooded seemingly by the second. I have to be very careful with where I place my color these days, and a doe foot from a liquid shadow offers more control than a brush loaded with powder shadow.
4. Eye primer? What even is that?
As someone who’s enthusiastically worn eye makeup for most of her life, I’ve gotta say, in the last 10 years, liquid eyeshadows have just gotten better and better in terms of wear time. I remember in the ’90s and early Aughts how it would just disappear from your lids into some mysterious makeup black hole. Now, there’s so many long-wearing liquids that last from morning ’til night. It’s glorious!
5. There are so many finishes and colors to choose from!
Matte, satin, shimmer, and oh, all of the brights, neutrals and everything in between. The possibilities are endless!
What do you love about liquid eyeshadow, and which ones are your favorites? My go-to shades as of late are Ilia Fresco (a satiny taupe) and Rare Beauty Nearly Neutral (a warm pinkish beige).
Your friendly neighborhood beauty addict,
P.S. Hey, friend! How’s it going? I’ve been deep in a project at work with a deadline that’s just around the corner (this Friday), so I’ve been glued to my chair. Things have been OK on this end, although I’m having major 2020 flashbacks right now because Omicron’s surging in our neck of the woods. We’re doing all the things we used to do ’round this time two years ago–anticipating school shutting down, ordering groceries online, avoiding busy places, desperately searching for paper towels… Same sh*t, different year. Sigh. We’re living in a unique time in history, that’s for sure!
Stay healthy, stay safe, stay fabulous.