Videos being impressionable, their results being measurable, and their time duration being snack-sized can be really impactful when presented in the right way by a business.
Visual content, in general, has a promising future. Not only is it easy to digest, but it also has an emotional appeal to a viewer – something that text can’t invoke. Beyond its demonstrative abilities, video content has been extremely popular with business and marketers because of how easy it is to measure the results derived.
Video marketing isn’t new. But it sure is evolving, especially since businesses have taken it upon themselves to use this medium to deliver their promotional messages in the most efficient ways possible.
Hopping on the video marketing bandwagon can give your marketing strategy a serious boost and help you stand out from your competitors.
To give you an even better reason to switch to video marketing, here are 5 ways in which video marketing can benefit your business.
1. Video marketing generates a great ROI
As video marketing makes it easier for people to understand the fundamentals of a business, the buying intent is usually determined from the first instance itself.
If the video is effective enough to appeal to the viewers, HubSpot reports that your business purchases can potentially improve by 144%.
Even though the production of videos isn’t usually inexpensive, the returns are usually much higher than the investments. With constant improvements in video marketing and distribution platforms, the creation of videos has become fairly simple.
Because video creation is a creative process, all it requires to generate results is to present it in the best and most compelling way possible. You can start with something as simple as creating a catalog of images to create a video. All you would require is an image-to-video maker online to help you create a full-fledged video from your images.
If the content of your video is exceptional, the quality and the production are barely going to impact its success.
2. Search engines favor videos
Organic ranking is one of the most desirable targets for business owners. With the recent surge in the consumption of visual content, search engines are heavily focusing on promoting relevant videos for particular keywords.
A report by Impact Plus says that a business is 50 times more likely to be discovered and ranked by Google if the content contains videos. And since having good ranks in the SERPs is really beneficial for your business, you wouldn’t want to miss out on visual content at all.
More importantly, the more time a visitor spends on your page, the more chances you have of getting discovered organically online.
Since YouTube is owned by the search engine Google, posting your videos on YouTube can also improve the discoverability of your business. Even if you have substantial textual content on your website pages, you can improve your ranking further if you have videos embedded in your content.
3. Videos build the credibility of your business
The marketing approach of a business plays an extremely important role in how the brand is perceived by people. It’s important to promote a trustworthy image of your business, something that video marketing can definitely help with.
The psychology behind visual content is that it establishes a direct relationship between the narrator/actor of the video and the viewer. As you show your face or make people hear your voice, they resonate with the voice of the brand and put their faith in the business.
With videos, you can also impact the decision-making process of a consumer. The better you are able to educate your viewers about your business, the more confident they will feel with your business.
As far as the type of content for your videos is concerned, anything from testimonials to behind-the-scenes videos of your business is appreciated.
4. Videos are easily shareable
A compelling, attention-grabbing video is always up for shares, which in turn improves the discoverability of your business. Due to its easy consumption, visual content is naturally more sharable and efficiently improves your presence online.
However, in video marketing, stories and emotions sell more than facts and talk about just your brand. You’d want to make sure your videos are emotionally compelling. Creating videos that illustrate your brand in the simplest and most creative ways possible is definitely going to reach hundreds of screens.
While shareability might not instantly start bringing you the desired results, it can still increase the traffic on your website pages/YouTube channel and build your brand credibility.
5. People demand videos
With the increased global consumption of visual content, videos are one of the first options that come to the minds of people when they think about entertainment or knowledge.
Having a simple toolkit for creating videos can help you create visual content that instantly gets your brand message across to people. People practically expect to learn more about a business through videos. So, it’s only wise if you invest in video marketing to promote your business.
More importantly, since there are so many distribution platforms as well, finding your target audience is now easier than ever.
Visual content promises growth and increased discoverability for creators and businesses alike. A simple, creative video marketing campaign can bring benefits to your business that other modes of marketing can’t.
Conclusion
One of the best things about visual content is that it’s constantly evolving and reaching people across the globe in different forms.
The best part is that getting started with video marketing is easier than ever. With the affordability and convenience in creating videos, there’s really no reason not to adopt video marketing for your business.
