Here’s What to Expect During Levi’s 501 Day 2021

The virtual agenda includes tennis star Osaka gaming with English footballer Marcus Rashford.

Naomi Osaka gaming with Marcus Rashford on Twitch, and coffee talk with Emma Chamberlain, Hailey Bieber and Barbie Ferreira are just a small sampling of the fun expected tomorrow (Thursday, May 20) during Levi’s 501 Day 2021. This cadre of cool kids — including Osaka, the tennis pro and recently announced Met Gala 2021 co-chair, and Rashford, the English footballer and MBE — is part of the day’s virtual events, which highlights the “perfect canvas for creative expression” that the denim icon claims to be.

Joining this group of celebs are Jaden Smith and Shai Gilgeous-Alexander; each of the names were tapped because of their ability to “effortlessly blend style, creativity, authenticity, and purpose,” according to a statement about this year’s event. In the photos, they wear blue jeans and other denim pieces with personalized flourishes like Smith’s beaded necklace and well-worn New Balance running shoes.

Smith, Chamberlain and Rashford also were part of Levi’s Buy Better, Wear Longer campaign last month, which highlighted the brand’s sustainability efforts. And if you’re a fan of some of these names, get pumped — you can tune in tomorrow for a range of experiences with them. The full schedule is as follows:

9:01 a.m. PST – Coffee Talk on Levi’s YouTube Live with Emma Chamberlain, Hailey Bieber, and Barbie Ferreira

10:00 a.m. PST – Marcus Rashford and Naomi Osaka Gaming on Twitch

12:00 p.m. PST – Live performances from the Haus on Levi’s YouTube featuring Joyce Wrice, Duckwrth, Eric Nam, Kehlani

3:00 p.m. PST – DIY Tutorial with Rit Dye

4:00 p.m. PST  –  Shai Gilgeous-Alexander unboxing  #501Originals trading cards on Levi’s Instagram Live

5:01 p.m. PST –  Culture Club on Clubhouse feat. surprise guests

You read that right: Trading cards. As well as its programming, Levi’s 501 Day 2021 also brings with it a drop of limited-run collectibles. For a product that’s included in the Smithsonian’s National Museum of American History, the cards feel like a natural fit.