The Estée Lauder Shades of Canada Campaign Stars Canadian Athletes

Including a Canadian retailer’s first foray into men’s grooming.

Bath and Body Works’ Midsummer Dream collection is a must for summer

Bath and Body Works’ newest fragrance collection, Midsummer Dream, launched earlier this week and it’s the perfect dreamy scent as the weather heats up. A blend of salted pear, fresh nectarine and seaside lily, the lineup is made up of a body mousse, fragrance mist, shower gel and body lotion, housed in gorgeous ombré pastel packaging.

Estée Lauder’s #ShadesofCanada campaign, starring eight amazing athletes, is here

Estée Lauder Canada has launched an exciting new campaign for its iconic and best-selling foundation, Double Wear Stay-In-Place Makeup. Introducing Shades of Canada, a just-launched campaign starring eight talented athletes from across Canada. The athletes starring in the campaign are champion ice hockey player, Natalie Spooner; track and field and bobsleigh athlete, Phylicia George; Paralympic snowboarder, Michelle Salt; Olympic qualifier in climbing, Alannah Yip; five-time Canadian women’s kata champion, Rita Ngo; Canada’s Sports Hall of Fame water polo player and Mohawk, Waneek Horn-Miller; ICC world qualifier and international women’s cricketer, Achini Perera, and Eric Radford, a two-time Canadian world champion ice-skater. The athletes put Double Wear Stay-In-Place Foundation to the test in both their professional and personal lives to demonstrate the product’s impressive long-lasting wear.

Odacité just launched its first-ever sunscreen

California-based brand Odacité has long been a pioneer in the green beauty space. With an ethos that intersects luxe, science-based French skincare and green Cali living, the brand just launched its most difficult-to-make product: Sun Guardian, a non-nano zinc oxide, fragrance- and silicone-free, broad spectrum SPF 30 that took five years—and dozens of iterations—to formulate and put through clinical testing. The end result? A soothing matte formula that combines oceanic glacial water, aloe vera, vitamin E and green tea. “Everyone in the lab kept telling me it’s impossible to make a truly clean mineral sunscreen that doesn’t leave a white cast and has an SPF of 30,” says founder Valérie Grandury. Despite not having a background in cosmetic chemistry herself, she insisted the formulators find a way. “That bliss of not really knowing gives you the capacity to push the limit way beyond the norm,” she laughs.

Harry Rosen gets into men’s grooming

Canadian luxury men’s retailer Harry Rosen is getting in on the grooming category in a major way. The brand has just announced its entry into men’s skincare, haircare and grooming products with a curated collection of over 400 (!) products — 25 percent of which are from Canadian brands — at a wide range of price points, offering something for everyone. “Our category expansion was inspired by what our customers told us they want and need,” said Ian Rosen, EVP digital & strategy, in a statement. “As a third-generation Rosen, I watched my grandfather build a heritage of trust that Canadian men have counted on since 1954. Grooming is now a part of that legacy.” Some of the brands carried include Tom Ford, Creed and Schaf.