How Cool Is Misfits Market?

Have you heard of Misfits Market? They’re an online value grocer dedicated to making affordable, sustainable, high-quality food more accessible while cutting down food waste.

You know when you go to a grocery store and all the apples and oranges and cucumbers look exactly the same? Misfits Market sources high-quality organic fruits and veggies that are too big, too small, or just kind of funny-looking. They also take in produce that’s considered excess supply, along with snacks, pantry staples and cooking essentials. Misfits Market also sources high-quality meats, seafood and plant-based proteins directly from suppliers. They even carry upcycled treats made with ingredients that might otherwise have gone to waste, like edge pieces of granola bars and cookies. (How cool is that?)

The other part of Misfit Market’s mission? To provide affordable access to healthy food. When food is organic and responsibly sourced, it can be really expensive — but Misfits Market’s products cost up to 40% less than grocery store prices. They’re able to provide fresh, high quality food at a value because they have direct relationships with farmers and food markers (so, the food doesn’t go through middlemen or get stuck in storage).

Try Misfits Market here, if you’d like — we have started getting boxes and really love them. We’re also able to discover new things. (We recently tried wildflower honey and it was so good.)

The membership is totally free, and they deliver to tons of areas, right to your door. Whenever they launch in new states, they aim to serve every zip code, regardless of how urban or how rural the area is — or what the median income per household happens to be. Thank you so much!

(Photography and styling by Veronica Olson for Cup of Jo. This post is sponsored by Misfits Market, a brand whose missions we love. Thank you for supporting the brands that support Cup of Jo.)