The world of business is very much sink or swim.
Industries are stacked with competitors and consumers are more demanding than ever – so, no pressure!
The need to be successful has driven many business owners to seek help from consultation companies and seminars; when all that’s truly needed for a modern business to succeed is an excellent e-commerce platform. Yes, that’s right! Just by establishing an online store, you’ve won half of the battle.
This means lots of businesses are now using Shopify to setup online stores. This is smart thinking, as Shopify is an amazing platform to build your brand upon. From start-ups to established global names, hundreds of thousands of businesses are currently using Shopify to sell their products.
So, whether you’re a Shopify newbie or veteran, here’s a short guide on how to successfully grow your Shopify store.
Establish the right theme for your store
The theme of your Shopify store is key. It needs to fall in line with your brand’s personality and style; while also looking appealing to the consumer. Thankfully, theecommguys.com can help you with this. Their expert team will make sure your Shopify store theme is perfect and looks the best it can possibly be.
This way, more consumers will see your Shopify store and feel more inclined to check it out simply because it looks good. “Don’t judge a book by it’s cover” might apply to people, but it certainly doesn’t apply to Shopify stores. Every consumer will form an impression from the theme and design – so, it’s essential that you get it right.
Conduct giveaways
Giveaways are a super effective way to grow your Shopify store and overall brand name. Remember, modern consumers love nothing more than giveaway. Just recently, Epic Games did a store giveaway for Among Us, which was downloaded an insane 15 million times – all because it was for free! Therefore, most companies now do frequent giveaways – and you should, too.
Your giveaways don’t have to be huge. They just need to be substantial enough to incentivize consumers. The new followers and consumers you gain from your giveaways will far out way the monetary cost of the products given away.
Optimize Facebook and Instagram
Great news: Shopify has a great relationship with social media.
Any traffic your social media pages receive can be directed to your Shopify store when given a nudge. This can be done through content posts or DMs sent to your followers.
Alternatively, you can sell your Shopify products directly through Facebook and Instagram because they have built-in Shopify systems. Now, you can easily sync your product catalogs with Facebook and Instagram to create ads and purchasable posts. Even better, you can easily customize these ads and posts while managing your Facebook and Instagram Shopify experience from a single channel.
Offer loyalty programs
Loyalty programs are essential if you want to truly grow your Shopify store and thrive as a business.
Shopify collaborates with many loyalty programs apps – like Smile: Rewards and Loyalty – that you can use to your advantage.
Nail your content
The photos, videos, and product descriptions you upload to Shopify need to be high-quality. This will entice customers and give them peace-of-mind that you’re a serious and professional business.
It’s recommended that you hire a product photography agency to take care of the photos and videos; and a content writer to handle the descriptions.
