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Michigan forward Isaiah Livers, one of the three basketball players at the forefront of an athlete-led movement calling for NCAA reform, wore a #NotNCAAProperty t-shirt during his team’s first-round NCAA tournament game on Saturday.
Livers, a senior starter, did not play in the top-seeded Wolverines’ game against No. 16 seed Texas Southern. He has been sidelined with a foot injury since the semifinals of the Big Ten tournament.
Instead of a Michigan warmup shirt, or some sort of other NCAA-sanctioned attire, he wore the t-shirt, which appears to have been produced by The Players Trunk, which helps former college athletes sell memorabilia.
Livers and other players, including Rutgers’ Geo Baker and Iowa’s Jordan Bohannon, have specifically called for “rule changes to allow all athletes the freedom to secure representation and receive pay for use of our name, image, and likeness by July 1.”
“It’s time we student-athletes deserve the chance to create our own money from name, image and likeness,” Livers tweeted Thursday.
NCAA president Mark Emmert has said that the organization will not punish players who display #NotNCAAProperty on apparel.
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