Tech
Rejoice! Amazon’s new app logo isn’t another icon in a white box
![](https://scoopsky.com/wp-content/uploads/2021/01/Rejoice-Amazons-new-app-logo-isnt-another-icon-in-a-780x470.png)
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It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside a white background! Rejoice! The new icon cleverly takes cues from perhaps Amazon’s most recognizable “product” — its shipping boxes and their bright blue tape.
Here it is — in the app’s listing on Apple’s UK App Store. (There are a few other reports of others seeing the icon on their devices as well.)
![](https://cdn.vox-cdn.com/thumbor/zQg74cZ7zzeS2lFZs4XGphI_LXk=/0x0:1048x1167/1200x0/filters:focal(0x0:1048x1167):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/22259694/Screen_Shot_2021_01_25_at_5.32.35_PM.png)
Whoever worked on this new app design, which will be instantly recognizable on your home screen, deserves a raise.
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