The TVS Eurogrip brand will introduce off-road and dual-use tyres in 2021 which will cover 70 per cent of all adventure bikes sold across the world.
TVS Eurogrip, the tyre brand of TVS Srichakra Ltd, is getting ready to increase its range of two-wheeler tyres which will be extended to not just the entry-premium segment, but will also include the ultra-performance motorcycle segment, including adventure bikes and sport bikes. In an elaborate interaction with mediapersons, the TVS Eurogrip leadership and global R&D team members outlined the brand’s future plans, including focus on R&D and product development. In fact, TVS Eurogrip will be looking to develop a range of new products, including tyres which will be cutting edge, and will focus on the premium, and performance-oriented segment.
During the online interaction, TVS Srichakra’s Chief Technology Officer V Sivaramakrishnan outlined the benchmarking of TVS Eurogrip tyres against one of the highest selling European tyres, and how on almost every parameter, the TVS Protorq range of tyres outperformed the European brand. Now, TVS Eurogrip is looking to extend its range to include bigger adventure bikes and sport bikes with its new range of tyres.
“Our off-road tyres are under development and will be made available in two different patterns and in two different compounds. Within a few months, definitely within calendar year 2021, the off-road tyres will be released, which will cover 70 per cent of all adventure bikes offered on sale across the world,” said Sivaramakrishnan.
For the ultra premium performance segment of motorcycles, TVS Eurogrip intends to launch its new range of tyres by the end of 2021. The company has an international R&D facility in Milan, Italy, apart from its R&D and manufacturing facilities in Madurai, Tamil Nadu and Rudrapur, in Uttarakhand.